Digital Age Technologies (Pty) Ltd

Your Privacy on Our Web Site.

Digital Age Technologies respects your right to privacy at all times.

Each time you come to our Web site, you may provide two levels of information about your visit:
1. Statistics collected on an aggregate basis as you browse the site, and
2. Personal information you knowingly choose to furnish.

We want you to be aware of how we handle this information.

1. Statistics about your visit
As you browse the site, DAT's computer collects information about your visit, not about you personally. We monitor statistics such as:

  • How many people visit our site
  • How many people return to our site
  • Which pages people visit on our site
  • Where people were before they came to

This information is collected on an aggregate basis. No personal information is associated with the statistics. For example, while we can determine that on a specific day the site had thousands of visitors, we do not know anything about those visitors in terms of e-mail address or any other personal data.

Different technologies are used to collect aggregate statistics. These include: cookies and web server logs. Web server logs tell which pages are more and less popular in our site and where people were before they came to Cookies tell how many people visit DAT's site, how many people return to our site, and what language preferences our users have.

These statistics are used to monitor traffic so we can effectively handle site capacity. The statistics also help us determine which parts of the site are most popular. With this information we can continually improve the DAT site to better meet the needs of cardholders, merchants and prospective customers.

2. Personal Information You Choose to Share

Throughout the DAT site, you have the opportunity to send e-mails, request brochures, enter contests and respond to various promotions. If you choose to participate in any of these activities, you will be providing DAT with some type of personal information about yourself.

In terms of personal information on the DAT site, you can be assured that:

  • DAT does not collect personal information from you unless you provide it to us.
  • If you do choose to provide us with personal information, DAT uses it only for the purpose specified.

For example, if you give us your e-mail address so you can be advised of future DAT promotions, the information will be used only for DAT e-mail notification. DAT does not use this information for any other purpose. Nor do we sell, rent or give this information to any other entity.

As another example, a special area on our site allows you to report problems you have had using our service or other situations requiring personal attention. Messages sent via this form are all individually read by our Customer Service department. Information you send to our Customer Service department is used only to help resolve your problem and is otherwise kept completely private.

Privacy Policy

DAT recognizes that as privacy has become increasingly significant to consumers, so too has it become a priority for the payment services industry.

DAT's role is to continually update our understanding of consumer's evolving privacy needs and to be available to support members as they develop their own tailored approaches to information management.

Rather than attempting to set forth an exhaustive list of guidelines, which would be of decreasing value in light of the ever-changing technological landscape, DAT has worked with member financial institutions to structure a framework within which our members can develop privacy guidelines, policies or principles that are consistent with their unique corporate programs and philosophies. DAT will incorporate the following considerations in the way it conducts business and encourages its members to utilize the following general concepts in formulating their individual privacy and information management policies:

  • Recognize the interest and concerns of the consumer in developing information management principles. Concern regarding the use of personal information varies from consumer to consumer. Many consumers appreciate the beneficial and useful product offerings they receive from businesses because such offerings are often tailored to their individual needs. At the same time, the interest of consumers in having access to information and offerings should not be inhibited. Financial institutions should remain sensitive to the privacy expectations of their customers.

  • Develop procedures to safeguard the security of consumers' personal information, governing access to, use of and disclosure of personal information. Financial institutions should ensure that consumer information is securely stored and that such data is available only to those employees who have a legitimate business need and authorization to access the data. Further, employees who have access to consumer data should be informed of the company's policies as they relate to the use of the data. At the same time, similar approaches to consumer privacy should be encouraged of outside parties who have access to consumer data.

  • Execute accurate recordkeeping procedures. Financial institutions should ensure that personal information used to provide their customers with enhanced customer satisfaction, increased fraud protection and targeted marketing programs should be pertinent to these purposes, accurately recorded and up to date.

  • Only disclose personal information about customers to unrelated third parties after the customer has been informed in advance of the possibility of such disclosure and given the opportunity to decline (i.e. "opt out"). This would not apply to situations where information is disclosed pursuant to legal process, the investigation of fraud or criminal activity or simply to effectuate a transaction. Financial institutions should determine a reasonable means of informing customers consistent with their own practices and programs.

  • Remain flexible in responding to changing consumer needs and expectations regarding privacy as the payment services business continues to evolve. Financial institutions should continuously seek to ensure that their information management practices keep pace with consumer needs as technological advancements drive changes in the payment services industry.


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